Google SEO Overview
SEO is actively changing with time, sometimes it’s trendy, and sometimes it’s not.
There was a time when SEO was a breeze with simple SEO tools. But now, SEO has evolved into a much more advanced version. SEO has improved and provides several specialized features.
Instead of reusing the same keywords again and again in the content, the focus has now changed to creating user-friendly content with semantic keywords.
It’s like upgrading from a keypad phone to an advanced smartphone with various features. Just as a smartphone offers a variety of features and apps to improve your experience and provide impactful SEO results, today’s SEO is about providing interactive, relevant, and genuine content to your audience.
The purpose is to create a smooth and satisfying experience for your website visitors. By focusing on quality and relevant content rather than just working on the keywords, you’re not only staying ahead with SEO updates and enhancing your website’s online presence.
How Does AI Improve SEO?
Initially, having the right keywords was the key to success. Using sufficient keywords was the ladder to be on top of the search results. Let’s check out how SEO has now changed over time.
The Google Penguin Algorithm: After the Google Penguin algorithm came in 2012, the target changed to webspam & keyword stuffing. To stay on top of the SERPs, earning quality backlinks and focusing on quality content were the mandatory factors for search engines.
Mobile Friendliness: As smartphones have become a basic necessity, having a mobile-friendly site was a must. If your page performs well on mobile devices, your website becomes the favorite student for Google.
AI and Voice Search: AI and voice search made SEO smarter. SEO improved its understanding of how people naturally speak and search. It’s like talking to your mobile phone that can answer all your questions, give directions, & search anything for you.
User Friendliness: Google has started to focus on website speed and user experience. This results in quick & efficient services as no one likes waiting around.
Key Trends & Adaptation In SEO
Search Visibility: Search engines are getting smarter each day. If you keep your website updated as per the search engine algorithms updates, it might appear in the top search results when people search for your services.
Competitiveness: Your competitors are using SEO techniques effectively. If you need to stay in your game, keep yourself updated.
User Experience In SEO: New SEO techniques aim to improve the experience for readers & increase traffic through AI. Following these trends helps ensure your users have an easy & effortless experience on your website.
SEO has gone through many algorithm updates in its techniques and is constantly changing and nowadays the focus is on user-friendliness, AI smart solutions, and Core Web Metrics.
Save the list of some AI-driven SEO strategies for 2024:
SEO 2024 Strategies With AI
Core Web Vitals:
Identify & resolve the core web metrics for improved rankings and better user experience.
AI Content Optimization for Better Results:
Use AI tools to assist in content creation but ensure human editing for creativity and focus on search intent. Content needs to be created to sound more human-like and genuine.
Voice Search Optimization:
The use of voice assistants is growing, hence we need to optimize for user queries, long-tail keywords, and FAQ schema markup for better rankings.
Featured Snippets & SERP Position Zero:
Update your Google featured snippets with short, relevant & well-structured answers and add content with short & relevant headings, easy tables, and concise bullet points for better readability.
Google Quality Guidelines (E-A-T):
Expertise, Authority and Trustworthiness serve as a guideline to create authoritative and credible content including facts, opinions of the experts, and author information to make Google happy.
Mobile-Friendliness & Responsiveness:
Make your site mobile-friendly, with responsive design, faster site load speed and optimized images to meet Google’s mobile-friendly approach.
Video Optimization:
Upgrade video content for search, including summary, metadata, and creative thumbnails. Use platforms like YouTube and optimize for Google’s selection of videos on the SERPs.
Quality Content with Schema Markup:
Create long-form, high-quality content that gives detailed information while using structured data (schema markup) for better search engine understanding.
Real-Time Personalization:
Make use of AI and user data to provide more personalized content, focusing on specific user data segments based on behavior, location, and search history.
Image and Visual Search:
Optimize images for Google’s search by adding image alt tags and image optimization techniques such as WebP format, compressing, and re-sizing.
Local SEO with Google Business Profile:
Make a strong local search presence by regularly updating your Google Business Profile, adding genuine and quality reviews, and optimizing for location-based keywords.
User Search Intent Optimization:
Keep your eyes on user search intent & make sure that your content meets the needs of users to have better rank positions.
These SEO techniques are well-suited to the current SEO trends as the focus is to improve the user experience and AI and get ready for the trendy types of searches like voice and visual.
So, if you want to impress Google with fast website loading speed and quality content that catches user’s attention, you are at the right place. Connect for the best practices that make you a remarkable brand.
To learn more, reach out to us.
